I'm not an old hippy

and I do believe in 'live and let live' but this week I was shocked by some blatant and in my opinion 'wrong' advertising.

I was browsing through OK magazine, mainly to have a look at Katie Price and Peter Andre's new baby girl (she's adorable by the way) and within the interview Katie talks about the fact that she didn't want to breastfeed as she doesn't "want a baby drinking from me".

Ok, so it's a shame that she doesn't advocate breastfeeding as she is a great role model for young women and attitude like hers doesn't help increase the figures of new mums 'giving it a shot'.

She is perfectly entitled to do what she wants to do (and she always does!!!) but what I found shocking was the product placement of the formula milk she is using, the label aimed squarely at the camera and during the interview she talks of having crates full of the ready made bottles - no doubt in exchange for the photo 'advert'.

It is illegal to avertise formula for babies under six months but when celebrities allow themselves to be used is this manner, the formula companies get around the law.

There is a new call for ALL formula advertising to be banned, which may increase the poor number of women feeding naturally. At present only 25% of women continue feeding beyond six months.

Personally, I think that more help is required for new mums. I have found feeding very difficult this time and could have given up on many occasions but as I had such a good experience first time round, I persevered. Nobody has been there to help me through and Health visitors just seem to say 'keep trying' - not always easy when you are in pain and baby is hungry.

Young women, particularly those from less educated backgrounds and lower incomes need help and education, but sadly whilst role models like Jordan keep up the 'erghhh I don't want a baby hanging from me' attitude, this is going to be an uphill struggle.